Wireless Festival

About

Wireless Festival is an annual rap and hip-hop music festival, owned and managed by Live Nation, that takes place in London, England. Debuting in 2005, the festival's earlier years primarily featured rock and pop artists; since the 2010s, the focus has shifted largely towards hip-hop and other genres, such as urban contemporary music.

From its 2005 inception until 2008, the festival was sponsored by telecommunications company O2, and was called the O2 Wireless Festival. From 2009 to 2012, the main sponsor was Barclaycard, and the festival was renamed to Barclaycard Wireless Festival. In 2013, the sponsor changed to Yahoo!, thus renaming it to Yahoo! Wireless. From 2015 to 2020, the festival's official partners were the carbonated soft drinks Pepsi and Pepsi Max. Delivery company Gopuff were the official sponsor in 2021 and remained as the sponsor in the 2023 edition of the festival. Sponsorship again changed in 2024, to be partnered with PepsiCo's Rockstar Energy; in 2026, PepsiCo pulled its sponsorship after the controversial booking of the American rapper Kanye West. The 2026 event was later cancelled following the denial of West's Electronic Travel Authorisation by the Home Office.