Fitzroy Place, London

About

Fitzroy Place is an office, residential and retail estate in Fitzrovia, London. With 289 homes, interiors designed by Johnson Naylor, and 220,000 square feet (20,000 m2) of office space, Fitzroy Place houses a series of shops, restaurants, offices and community spaces set around a publicly accessible central square. The square, which was the first new garden square in the W1 area for 100 years, incorporates the Grade II* listed Fitzrovia Chapel.

Developed from the former Middlesex Hospital site in the 2000s, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho (located south of Oxford St) were derived from 'South'. The name, chosen by early investors the Candy brothers, was widely disliked.