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Diario Popular

Local newspaper published in Sarandí, Argentina

About

Diario Popular is a local newspaper published in Sarandí, Argentina. It is read widely in the surrounding southern Greater Buenos Aires suburbs of Avellaneda, Lanús, and Quilmes and maintains third place behind the two large Argentine newspapers in terms of circulation.

Police, sports, and entertainment news occupy the main spaces and supplements of Diario Popular. Based on its content, style and design, it aims the lower middle class audiences. It has many of the characteristic of the yellow press, in terms of the use of colors, fonts, use of colloquial language, and exclamation marks in titles. Currently, its average circulation on Sundays is 135,704 copies, and 85,929 from Monday to Friday. The newspaper remains a family business, with a majority in the shareholding composition of the Kraiselburd and Fascetto families.

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