Brioni (brand)
Italian fashion house
About
Brioni is an Italian menswear luxury fashion house based in Rome and specialised in sartorial ready-to-wear, leather goods, shoes, eyewear and fragrance, and provides a tailor-made service.
Brioni was founded in Rome in 1945. In 1952, the brand organised the first menswear runway show in the modern history of fashion. The brand invented the trunk show and the Prêt Couture. Brioni opened the tailoring school Scuola di Alta Sartoria in Penne, Italia, in 1985. Brioni was acquired by the luxury group Kering in 2011. Federico Arrigoni is the CEO of Brioni since May 2025, and Norbert Stumpfl the creative director since October 2018.
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